Since 90.63% of search engine users don’t bother to go past the first page, it’s important that you rank as highly as possible. After all, the majority of sales begin with a Google query.
Search engine optimization is the best way to gain visibility. It’s a surefire way to convert searches to clicks.
But what is SEO, exactly? Why is it important?
Read on to answer these questions and to learn the basics of implementing an SEO strategy.
What Is SEO?
Search engine optimization (SEO) refers to manipulations that you perform to make your website more appealing to Google crawlers. These crawlers, sometimes known as spiders, are bots that index pages. They scour the web for the most relevant pages for a given query and place them at the top of search engine results pages (SERPs).
Some SEO manipulations happen on your website itself. This is called ‘on-page SEO.’
The most well-known on-page SEO strategy is keyword research and usage. You use tools like SEMrush to perform research on what keywords related to your page have the highest search volume and lowest difficulty. You then sprinkle these keywords throughout your website in blog posts, video descriptions, and metas.
These keywords must also be incorporated in interesting, high-level content so that consumers actually read it.
Other SEO manipulations happen off your webpage. This is, as you may have predicted, called ‘off-page SEO.’
Off-page SEO means redirecting traffic from your post to other reputable websites. It also means getting your page linked to from other site’s blogs and good reviews. It directs inbound and outbound traffic that ties you to other sites that crawlers already have indexed highly.
Off-page SEO also takes place when you build an online reputation. Mentions of your business and social media engagement are also important to SEO.
The Basics of Implementing an SEO Strategy
To implement an SEO strategy, you have two options.
The first is DIYing your SEO. This is a poor idea since you don’t have access to expert keyword research tools, link checkers, and professional writers that can produce quality content. DIY SEO also tends to cost a lot of time and money.
Outsourcing your SEO campaign makes a lot more sense. Experts have the tools and resources that you need to succeed. They also are trained in writing blog posts that 2021 consumers find engaging.
Read more about the best SEO company in the industry to begin your campaign!
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So, what is SEO?
On its most basic level, it’s one of the best ways that you can boost your business. To learn other ways that you can build your business into a behemoth, check out the rest of our webpage.
Our ‘business’ tab will give you some ideas on how you can grow your core product and market to your target audience. You can also check out the ‘tech’ tab if you need more helpful hints on how to reach an audience in a digital world. Start browsing ASAP to bolster your success!