Having a mobile-friendly website is currently more important than ever before, not only for the satisfaction of Internet users but also in terms of positioning. Google treats this factor as one of the determiners in selecting the platforms to appear at the top positions in search engines. This means that if you want to attract customers and stay in the market, you should take care of your website’s mobile-friendliness.
Mobile-friendly – what does it mean, and why does it matter?
Let’s start by explaining what it means that a website is mobile-friendly. Such a platform can also be called responsive. In simple words, this means nothing else but that a website automatically adjusts to a screen of a mobile device. It usually requires a change of font size, a change of the picture arrangement or slight alterations to the layout in general. As a result, a user can comfortably navigate the site. A Smashing Magazine article explains it in broader terms.
It was already mentioned that a mobile-friendly space performs better in terms of SEO and website positioning, but it’s not the mere fact that it cooperates with mobile devices that ensure this. Google algorithms attach great significance to users. After all, the whole point of search engines is to allow Internet users to seek anything they might need or wish to know. This means that Google promotes mostly those websites that are attractive to consumers in many ways. From interesting and unique content to the placement of different elements on a website and the way it looks in general. If users are satisfied with a website and return to it more than once, it’s perceived by Google algorithms as valuable.
Once Google starts to better promote a website, it’s visited by a greater number of Internet users, and the whole wheel keeps spinning. The more customers, the better the income for a company that owns this website. Let’s imagine that a platform is not user-friendly in terms of being adapted to mobile devices. It might not play such an important role if the website’s main role is to provide information, although moving the site from side to side on a small screen is not convenient at all. However, if a website provides some service or entertainment, like an online casino, it needs to be mobile-friendly. Otherwise, none of the users will keep playing and return for more fun. That’s why reliable platforms that link only the best casinos, such as VegasSlotsOnline provide access to the mobile-friendly casino and grow in popularity. A user who chooses to play can be sure that the experience will be as great as possible and that everything is polished up. As a result, the number of users grows, and the first-time players become regular ones.
How to make your website mobile-friendly?
It’s worth starting with the implementation of a responsive website layout. If you hire a team of professionals who take care of your web page, they should also be responsible for creating such a layout. Yet another thing to take care of at the beginning of designing a website is its speed. A mobile-friendly web page is also one that does not take much time to load. Ideally, it should take less than three seconds to fully display the contents of the website.
A web page that is user- and mobile-friendly should not include pop-ups, as it’s one of those things that annoy Internet users the most. If somehow you can get rid of those on your platform, it certainly will improve the page’s performance.
The details of creating a mobile-friendly webpage, such as the ones presented in the WebsiteBuilderExpert article require at least a basic knowledge of website designing. If you are new in the field or have no knowledge in this matter, it’s always better to hire a team of professionals instead of giving up on the necessary changes. As was already explained, a mobile-friendly website is practically a must for any page. It does not matter if you are running a blog, creating an online shop or offering some services – the majority of visitors on your webpage will be using their mobile devices, and you should allow them to.