Understanding the needs of your users is important. Throughout the years, there have been a wide variety of ways for businesses to find these needs. The rise of social media, however, has made this task easier than ever. Without some way to organize this data, however, social media monitoring can be a daunting task. It’s just as easy to get the wrong conclusions from the data as it is to get the data in the first place.
Data analysis platform NetBase Quid, however, can gather this data for you faster and easier. This makes analyzing the data a whole lot more accurate. When it comes to social media, however, NetBase Quid can do much more than just gather data for you.
Using Next Generation AI For Social Analysis
Social media monitoring can give your business a massive boost when it needs it most. Facebook or Twitter, for example, can show you what your users think about your product. This is only the surface of what social media monitoring can provide you. All of the major social media sites can all provide your business with vital information on how the public thinks about you.
Very few customers will directly tell you why they dislike your product. You’re much more likely to find negative feedback from posts on social media. This, however, comes with the chance of such sentiment going viral. Powerful social media monitoring tools, however, allow you to set up alerts that notify you when such sentiments start to bubble near the surface. This allows you to get ahead of the issue and go into damage control before it’s too late.
Using the NetBase Quid platform, it’s possible to customize these alerts using keywords that you choose. The platform also has a metric called Passion Intensity. This gives you a heads up on the strength of emotions in a specific post. This is helpful to have as many times it’s easy to get distracted by early skepticism.
As the NetBase Quid platform uses next generation AI for all of its data gathering tools, it also has the ability to monitor imagery.
Pictures Bring Engagement
When it comes to engagement, images bring in much higher results than just text alone. That means that a negative post with an image can cause a lot of damage very fast. Social monitoring software needs to have image analysis to avoid letting a bad situation get past your eyes. The bad news, however, is that not every tool for social media monitoring has this functionality. Luckily, the NetBase Quid platform is one of the few that does provide this vital function.
Combine this with the platform’s next generation AI and you have a tool that can easily allow your business to gather vital information from your user’s social media posts. Unlike some other similar tools, NetBase Quid makes sure that the data it gives you is actually reliable. This gives you the extra leeway you need to make smart decisions when you need to make them the most.
Social media, however, can be used for more than just preventing negative feedback from becoming a problem. It can also be used to find positive elements and focus your branding on them. This helps to further engage your customers and allows them to advertise your brand through more social media posts.
Staying Ahead Of The Rising Tides
Social media comes with both positives and negatives. Social media monitoring tools such as NetBase Quid allow you to take advantage of this and create solutions to problems when you need them the most. Proper use of these tools will go a long way in helping your brand to grow.