Businesses hold corporate events for both employees and clients. These events can range from events, parties, and social activities that people can take part in, to get to know a little bit more about the business itself, or a product or service that they have to offer. Wowing your guests at corporate events means your brand will stick in their minds for years to come – meaning you can benefit from a range of new customers and an enhanced reputation within your sector. Planning a corporate event can be stressful, but it doesn’t have to be if you keep a few factors in mind. Here are a few tips on how you can impress people at your next big event.
Promotion and marketing
When you’re planning a corporate event, you’re going to have to work to build up the excitement around it. This is where promotion comes in. Make sure you go above and beyond when it comes to marketing your event, as this is one of the main ways in which you’re going to entice people to come! Go big to attract attention – create eye-catching posters, and invitations, or go bold with a giant inflatable. There are giant inflatables to suit all businesses, whether you’re looking for inflatable planets, cars, or arches – you name it, you can have it created. Promotion needs to stick in people’s minds so that they remember the event and keep them curious. Take the time to implement a plan when it comes to promoting your event so that you can attract as much of your target audience as possible.
Think about theme
When planning your event, you’re going to need to choose a theme, so that you can decorate your venue accordingly, and coordinate other areas of your event in line with your idea. You could choose a theme that relates to the business or product that you’re promoting as a way of keeping your guests engaged from the off. Choosing a theme that suits the business means you will be able to make your event more memorable, which is one of the most important goals that come with a corporate event. Brainstorm themes that will leave your customers and clients captivated.
Choose the perfect venue
This is one of the most important elements within the planning process and plays a role in the overall experience your guests have at your event. You’ll need to choose a venue that is big enough for the expected amount of people, and that has enough space for what you need it for. For example, you may choose one of the most attractive buildings or impressive hotels in the area, which is great! But you need to make sure that you can fit tables, and a stage if you’re having speeches whilst leaving enough room to move about and network. Of course, choosing a stunning setting will impress your guests, but make sure you think about whether it meets your criteria.
An event wouldn’t be complete without entertainment. Depending on the scale of your event, you could choose performers that your guests would enjoy, to keep them engaged and leave a lasting impression. Make sure you give yourself enough time in advance to book your entertainment to ensure your first and best option is available. Choose entertainment that suits the overall theme and make sure it’s something that you think your guests will enjoy. The more involved your guests are, the better time they will have, meaning they will look back on your event and use it as the benchmark for others they may attend in the future!