Did you know that businesses spend roughly one percent of their sales revenue on advertisement? As you can imagine, there are many ways that companies advertise their products. Some of the most common ones are online marketing, custom brochures, or social media campaigns.
Of course, if you own a small business, online marketing or social media campaigns can take a huge chunk of your revenue. Luckily, custom brochure printing is affordable and can have a huge impact on sales if done correctly.
Let’s look at how you can create your custom brochures in a way that attracts more customers.
Choose Your Words Carefully
The odds are that hundreds if not thousands of people will look at your custom business brochures. That means you’ll want to think ahead about what you want to tell potential customers. Be sure to include what your business is about, what it stands for, and how they can get in touch with you.
Here are some other things you should consider:
- Target your message to the right audience
- Address your customer respectfully
- Use easy to understand words
By heeding these bits of advice, you’ll have a successful brochure campaign that will bring in more business.
Pick the Right Size and Format
Most brochure designing websites will let you choose from several standard format brochures. If you don’t find one that grabs your attention, you can always choose custom size brochures. These are the most popular formats to choose from:
- Bi-fold
- Tri-fold
- Z-fold
Restaurants usually use tri-fold custom brochures since it allows them to showcase their menu. However, if you want to concentrate more on images, bi-fold custom business brochures are the way to go.
Select the Proper Material
When looking at custom brochures online, you need to also pay attention to the material used to print your brochure. Even though it may look nice on your screen, the results may not look as beautiful. Be sure that the company uses new era print solutions so that your brochure is of the best quality.
Some custom brochure printing companies send samples of your design before printing them all, which gives you a chance to feel and inspect your brochure in person.
Contact an Expert Designer
Sometimes the best way to design custom business brochures is to hire a professional designer. They will be able to create your custom brochures quickly and efficiently. On top of that, they may already know the best custom brochure printing companies, so you won’t need to worry about finding one.
Custom Brochures Can Improve Your Sales
Choosing the right custom brochures will ensure that your business comes out on top. But, of course, there are various factors that you must consider before sending your custom business brochures to the printing press. Thus, if you want to be sure your brochure will be a success, hire a professional!
Did you find this post informative? If so, be sure to browse through our wide array of business-related topics. Without a doubt, you’ll find another one that’ll pique your interest!
