We all know and love the Gen Z generation. With their tiny glasses, bucket hats, and social digital trends, they’re a one-of-a-kind generation. But how do you market to a generation that’s grown up throughout the digital age?
Don’t worry, with this guide you can find out! From establishing your company values to being entertaining, you can learn how to market to gen z today.
Now, are you ready to get started? Here’s a quick look at gen z marketing:
Establish Your Values and Follow With Action
A brand’s values have never been so important. They help describe whether or not your brand is committed to diversity, eco-friendly solutions, LGBTQ+ rights, and other crucial matters.
These values are a great determining factor in gen z’s purchasing decisions. After all, 68% of gen z assumes brands will positively contribute to society.
Therefore, to successfully market your business establish your core values early on and stick to them. In fact, follow it up with action. For instance, if your brand supports LGBTQ+ rights, you should support equal rights legislation, give donations to LGBTQ+ organizations, as well as represent LGBTQ+ people throughout your business ads and media campaigns.
Don’t just abandon your values for a political campaign or to collaborate with a big celebrity. Your values are what customers appreciate about your business. So don’t compromise your values in an effort to make more money customers will notice and stop supporting your company.
Be Transparent and Accountable
Transparency is hard to come by, especially in business, where optics are everything. As a result, most businesses try to cover up their mistakes instead of admitting their wrongdoings and taking responsibility for their actions. But what many businesses fail to realize is that you can use transparency as a marketing tool to earn consumers’ trust and, in return, their business.
After all, do you want to purchase from a company you don’t trust? We think not. By being transparent about your mistakes and, in fact, your products can instill trust in your brand.
Trust isn’t the only thing you can earn; you can also earn respect from consumers with how you handle certain situations. For example, consumers tend to have more respect for organizations that tell you like it is instead of blaming the customer or writing a tone-deaf post on social media.
Now it’s time to be creative and think outside of the box. Since gen z has grown up watching commercials and scrolling through ads, they’re not going to be impressed with a simple presentation of a product.
Instead, make your ad unique and entertaining to target the Gen z audience. For example, make your ad interactive by utilizing social media platforms or highlight smaller known creators.
Let the ad speak for itself. That means don’t write a long caption or release another advertisement. Instead, to maximize views, make sure you post the ad on all your social media handles.
After all, you want your audience to have a look at your brand. So make it engaging, interesting, and invite the customer to want more. Whether it be the passion of creativity or their love for their body, make the customer feel an emotion.
Use These Gen Z Marketing Strategies Today
Gen z is very particular about what brands they purchase from. After all, they want their money to go to good and socially positive causes.
So to market to gen z, make sure your core values are clearly outlined, and you have acted on them. Also, be transparent about all your business dealings to create a trustworthy and respectful brand. Not to mention, be entertaining; no one wants to purchase from a brand that isn’t engaging or understands consumers’ preferences.
Now for more information about gen z marketing, visit our website. We look forward to helping your business succeed!