Instagram has switched from displaying content in reverse chronological order to using an algorithm. Because of this change, the content’s initial reach immediately diminished. With each new post, many Instagram influencers noticed a decline in engagement and impressions.
Still, there are ways to increase exposure even if your content isn’t seen by as many people on Facebook.
What is the science behind Instagram’s likes and comments system?
Based on a user’s browsing behavior and statistics for Instagram, the Instagram algorithm (which is actually a set of algorithms, classifications, and processes) analyses thousands of data points (also known as “ranking signals”).
Instagram’s algorithm determines how many people will see your organic posts. In order to understand the specifics of how each of these ranking signals works, be sure to read our comprehensive guide.
Is there a way to manipulate Instagram’s system?
It’s only natural that you’d want to use this newfound knowledge to boost your Instagram profile. Here are ten suggestions:
Establish rapport and communicate goals
One of the most effective strategies for outsmarting an algorithm is to win over the hearts and minds of your target demographic.
Content that resonates with Instagram users is the key to success, regardless of whether your KPI is brand recognition, sales, email subscribers, or the number of people who follow your account.
Dedicate some time to creating a customer persona for your company. Find out what other successful businesses in your industry are doing, and analyze which of your own content pieces were well received. After gathering information, choose a topic for your content. Your objective should be to increase account visits independently of feed visibility.
Time Your Updates Correctly
Second, posting at peak times of audience activity is a simple way to increase exposure. Reviewing peak Instagram usage times can help you determine when to send out your posts.
Find out who the power users are.
Engaging with influential Instagram users is essential for expanding your audience. The people who like and comment on the majority of your posts are your most devoted followers.
Solicit their participation in a group where they can interact with others who share their interests and gain access to special content by asking them to join. The vast majority of people you message with such an offer will ignore it.
Right place when using hashtags.
Hashtag-containing posts get more likes and comments than those that don’t. You need to use relevant hashtags; Instagram users will quickly lose trust in your account if you simply dump a bunch of hashtags into a caption.
Make sure your images are compatible with your platform of choice.
Popular posts on Instagram are frequently photos or videos that have been carefully crafted to appeal to the viewer’s sense of aesthetics. Keep your profile consistent with the rest of your work.
Consider the Instagram posts from Milani Cosmetics. In addition to conveying the brand’s aesthetic, shimmery tones draw the attention of users as they scroll through their feeds.
