Most of the small businesses are resorting to produce their own labels for marketing purposes. Professional and unique labels are very important as they help create an identity to the business. The labels will help in creating a great brand image that most of your audiences will like associating with.
To help them on the cost of producing their own labels, they opt to purchase their own label printers. However, the wide variety of label printers in the market has made it quite challenging for any interested buyers to identify the best label printer that will suit their online small business.
To help make work of online small businesses easier, we will be looking at some of the important factors they need to consider when shopping for the best label printer in the market.
- Cost
You need to consider the price at the beginning of your business. It is relatively more expensive to buy a printer directly in a physical store. It is better to choose a printer with a lot of price advantages on Amazon. For instance, the Munbyn printer is exactly for small businesses. The price is nearly half that of the physical store, but the performance is comprehensive.
The label printers are available in different sizes, brands and perform differently; hence, they always vary in cost. Since you will be in the market for a label printer for your small online business, there is no need to break the bank and purchase the most expensive label printer in the market. This can have a negative impact on your online business since it will take you lots of time to recover financially.
- Compatibility
It is important to settle for a label printer that is compatible with the different accessories you will be using. This will ensure you do not compromise on efficiency or be forced to return back to the market shopping for accessories that work well with the printer you have just purchased.
Not every shipping label printer in the market is compatible with the accessories you are having. Before you get to the market, ensure you know what type of accessories you have and what printers are compatible with them.
- Resolution of the Printer
Labels are very important as they play a crucial role in branding your business. The quality of printing is of great important as they will play a crucial role in impressing the customers at first sight. Label printers with 203DPI printing pixels will always produce high quality labels unlike their counterparts that will produce labels which are not very convincing and attractive to the potential customers.
Although the high resolution label printer for shipping will come at a higher price, the returns you are set to benefit from the printers is much higher that what you could have saved by settling for low resolution printers.
- User Friendliness
It is important that you consider how easy it will be to use a particular label printer you are interested in buying. In case you will not be using it yourself, it is advisable that you keep those who will be operating it in mind.
Ensure you settle for a label printer you and the people who will be using it will easily operate and use it. Although most of the advanced label printers are known to have lots of features making them difficult to operate, you can always take the risk and learn the role of every feature although it might be time consuming but the returns will be far much better.
However, most of the easy top operates label printers lack important features that will make your labels stand out from the several labels printed from other companies. Despite saving money, time and unnecessary time wastage, easy to operate label printers might put your competitors far much above you in terms of market dominance.
- Durability
No one will want to go back to the market a few weeks after spending their hard earned cash in buying a new thermal label printer. It is therefore important that you choose a label printer made from high quality and sturdy materials that will make it durable and last for long.
Although most of the durable label printers are known to cost slightly higher, on long term basis they will be very economical.
- Label Sizes
There is a possibility that you will want to print labels of a particular size. Label printers in the market are known to print labels of different sizes. Before you start shopping for a label printer, it is appropriate that you know the size of labels you will be printing.
Ensure the printer you are about to purchase not only prints the 4×6 labels but can also print different sizes just in case you will need labels of different sizes in future.
- Printing Performance
Label printers are known to have different printing speeds. Before you settle on any label printer, it is important that you first determine if you will be making several prints on a frequent basis or you will be using it sparingly to print a few labels. In case you will be printing several labels on a frequent basis, it is advisable that you consider the printing volume of the printer you are about to purchase.
Buy a printer having 300DPI, 150mm/s printing speed since it is capable of printing several labels in the shortest time possible without affecting the printing quality. However, if you will be printing a few labels, there is no need to spend more money purchasing printers with high printing speeds.
There you have it! We hope you are now aware of important factors you should consider when in the market for the best label printer for your small online business. However, before you make any decision, it is important that you spare some of your time and read through previous customers’ reviews. When you purchase Munbyn printer, there are great after sale services that you can rarely get from other firms. Munbyn are also available 27/4 for support purposes in case you encounter any problem.
