About 80% of small businesses already use social media marketing to reach their customers online. If you’re not marketing on Instagram, you’re falling behind! Your competitors might attract those consumers to their businesses before you get the chance.
Do you want to experience the benefits of Instagram marketing, such as engaging consumers in real-time and remaining top-of-mind? Then you need to start strategizing!
Here are 15 Instagram marketing tips that can put your business at the top. With these marketing tips, you can dominate social media.
You can boost brand awareness, generate more followers, and start generating more website traffic. As you generate more traffic, you can turn potential leads into paying customers. Your ROI will start to rise as a result.
Discover how to set your business up for success using Instagram for businesses with this helpful guide today!
1. Establish SMART Goals
Before rushing to use the rest of these Instagram marketing tips, take a moment to consider your goals. Establish goals that are Specific, Measurable, Attainable, Results-Driven, Timely (SMART).
For example, you can set a goal to increase Instagram followers by 20% before the end of the year using Stories.
Other goals might focus on:
- Brand awareness
- Brand recognition
- Brand trust
- Brand loyalty
- Website traffic
Establish a key performance indicator (KPI) for each goal you create. Your KPIs will help you track the progress of each goal. Then, split your overall goal into smaller benchmarks.
Make a list of tactics you’ll use to accomplish each goal. For example, you might use influencers and contests to generate more followers.
If you’re struggling to meet your benchmarks, you’ll know you need to reevaluate your tactics or make your goals more realistic.
Once you establish your goals, you can develop a social media marketing strategy designed with each goal in mind.
2. Research Your Audience
If you don’t know who your customers are, you won’t create posts based on their needs and interests. They’ll turn away from your Instagram account before you have a chance to draw in followers. Instead, research their demographics and psychographics.
If you’re focused on a broad audience of consumers, consider breaking them into smaller buyer personas. You can define each group based on:
- Age range
- Household income
- Marital status
- Pain points
- Buying behaviors
Then, you can start creating content that appeals to each group.
Understanding who your customers are will help you personalize your Instagram marketing posts. Otherwise, you might find these marketing tips aren’t as effective as you hoped.
Generic content is now a turn-off for consumers. In fact, 84% of people say being treated like a person (not a number) can win their business. Another 74% get annoyed when content has nothing to do with their interests.
In fact, over 60% of consumers expect personalization as a standard of service now. Over 50% will even switch brands if you don’t personalize communications.
Another 73% expect you to understand their needs and expectations.
Personalization can help you make the most of these Instagram marketing tips. In fact, 90% of marketers experience a lift in results when they personalize. About 80% of consumers are more likely to shop if you personalize experiences.
Personalization can deliver up to eight times the ROI on your marketing budget, too. It could even lift sales by 10% or more.
Keep personalization in mind as you use the rest of these marketing tips.
3. Check Out the Competition
During this research stage, take the time to look at what your competitors are up to. For example, look at the post formats they’re using. Do they prefer creating still images or posting Instagram Stories?
Look at the hashtags they’re using, too. Make a list of the hashtags that seem most effective.
Make sure you’re focused on hashtags that appeal to your target audience.
Look at their feed. Which posts generate the most likes and comments? Consider the topics your competitors are covering in each post.
It’s important that you avoid copying your competitors as you start marketing on Instagram. Instead, use your research to learn from their mistakes. Avoid topics or hashtags that fail to attract your audience’s attention.
Distinguishing their successes from their failures will help you create an even more effective marketing strategy. Then, you can use your posts to generate a stronger following. With Instagram for businesses, you can get ahead of competing businesses within your niche.
4. Create High-Quality Graphics
Once you’ve gathered the research you need, you can start creating your own Instagram posts.
Focus on quality over quantity. Try to take crisp, eye-catching images of your products, employees, clients, or offices. Focus on content that will appeal to your target audience.
Avoid using stock images, which can make you look ingenuine.
It’s not enough to take still images this year, though. Instead, experiment with different forms of content this year, including:
- Instagram Stories
- Instagram Reels
- Still images
Video is now the number one form of media used in content marketing. It’s already overtaken blogs and infographics.
Try creating more video content this year. You don’t have to make it fancy. Instead, use your phone or video camera to create fresh video content.
Then, use the tools you have at your disposal to make improvements.
For example, you can use basic video software to add transitions. You can add your videos to Instagram Stories and add stickers.
Consider creating more interactive content this year, too. For example, you can use Instagram Stories to create polls and quizzes. Interactive content will encourage more people to engage with your brand.
Boosting engagement will help you remain top-of-mind. After all, people are more likely to remember a fun pop quiz than a boring stock image.
5. Tell a Story
As you start developing your Instagram posts, try to tell a story. Storytelling will help your posts remain memorable. Otherwise, you might fade into the background.
Try telling more success stories, too.
For example, you might want to create a series featuring one of your recent clients. You can use your posts to show consumers how you help clients. You can even ask the client to create a testimonial video.
When using your posts to share stories, try to show rather than tell. After all, a picture is worth a thousand words. Let your imagery speak primarily for itself.
Your captions should add additional information to the post, rather than tell consumers what they already know.
6. Establish Your Credibility
Try to avoid using heavy sales language when using these Instagram marketing tips. People don’t go to Instagram to shop. Instead, they want to learn and engage with their favorite brands.
You can use Instagram for businesses to establish your experience and expertise in the industry. You could even become a thought leader, helping you stand out from competing businesses.
Show consumers how you’re able to help solve their problems. Give them a reason to trust your brand, too. Demonstrating your credibility can help brand trust grow.
As people start shopping from your brand, you can turn trust into loyalty. Then, you can start retaining customers to boost repeat sales. Repeat sales will lower your cost per acquisition while improving your ROI.
Look for ways to showcase your credibility by offering consumers helpful tips and advice.
Are you creating informative blog posts as part of your search engine optimization (SEO) and content creation strategy? Reformat your blog posts for social media! For example, you can turn a lengthy blog post into a helpful video series.
You can also turn a blog post that’s full of data into an eye-catching infographic for social media.
As you share research, tips, and helpful information, consumers will begin to rely on your business for the help they need.
7. Boost Your Branding
It can take over five impressions or posts before people begin to remember your brand. If you want to generate brand awareness, maintain brand consistency. In fact, presenting a brand consistency across each marketing platform can boost revenue by up to 23%.
If your brand is inconsistent across each marketing platform, consumers will struggle to remember your distinct brand. You won’t build awareness or recognition.
In fact, consumers might make the mistake of confusing your business with another. You don’t want that to happen!
Instead, increase your chances of generating brand awareness by keeping these elements consistent:
- Font styles
- Color palette
- Imagery styles
Don’t forget to customize your content with your target audience in mind, too. About 82% of consumers feel more positive about a brand after reading customized content. You can boost your visibility, convey your values, and connect with customers.
Try to remain transparent as you showcase your brand through Instagram marketing, too. Over 90% of consumers will show loyalty to brands that offer complete transparency.
Make sure to remain honest about who you are and what you care about as you start creating your posts.
You can also boost your brand by improving your customer service. In fact, over 70% of consumers love brands due to helpful customer service.
Use Instagram to respond to the questions your customers are asking. Show them you’re there to help. Try to respond to their messages and comments right away.
If they have to wait too long for answers, they might grow frustrated.
About 94% of consumers will recommend a brand they’re emotionally engaged with.
Keep that in mind as you use Instagram marketing to boost your brand online.
8. Invite Guests
You don’t have to use these Instagram marketing tips alone. Instead, look for other people who can help.
For example, you might want to consider asking one of your employees to take over your account for the day. They can give consumers a behind-the-scenes look into your business. Each employee can offer a unique perspective based on the department they work for.
You can also ask your clients to become guest stars in your posts.
Make sure to tag anyone you feature in your posts. Then, ask them to share the content on their own account. You might have an easier time expanding your reach as a result.
Otherwise, consider sharing user-generating content (UGC).
Create a branded hashtag for your business. Then, ask consumers to share posts using your product or service. You can reshare those posts to boost your credibility.
9. Check Your Hashtags
Make sure to consider the hashtags you’re using in your posts.
Avoid generating hashtags like “#love.” Remember to focus on hashtags that are unique to your industry. Take a look at the hashtags your customers follow to expand your reach, too.
10. Tag Your Location
Do you want to reach more local customers this year? Consider tagging your business location.
If you participate in any local events, tag your location and encourage people to find you, too.
11. Work With Influencers
You can also expand your reach using Instagram for businesses by partnering with influencers.
Look for social media influencers your customers already love and trust. Then, ask those influencers to promote your product or service. You can leverage the influencer’s existing reach to appear in front of new customers online.
12. Adjust Your Captions
As you use these Instagram marketing tips, make sure to consider your captions.
Write captions that are fun, witty, and engaging. Make sure the language matches your brand voice and tone, too.
You can also use engaging call-to-action language to encourage people to follow, shop, or visit your site.
13. Switch Up Your Schedule
Once you start posting, look at your data. When do you generate the most engagement?
Adjust your schedule to ensure you’re reaching people when they’re using Instagram.
14. Track Trends
As you begin using these Instagram marketing tips, make sure to track the latest trends. For example, you might find viral hashtags or new post formats you can experiment with.
You can also work with a social media marketing agency to make sure you never fall behind the latest trends.
15. Analyze and Adjust
Once you start posting, analyze your data. Your analytics will help you make informed decisions in the future. Make sure to share your instagram success story, too.
Continue making adjustments to your marketing strategy through the year to expand your reach.
Lots of Likes: 15 Instagram Marketing Tips for Lasting Success
Don’t let your competitors take the lead. Instead, use these Instagram marketing tips to reach your audience online. With these tips, you can remain relevant and continue appearing in front of customers online.
Give your business a boost by marketing on Instagram today.
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